USAirtours enters cruise market with new trade-focused brand
USAirtours Worldwide has announced the launch of a new cruise brand, Beyond Cruising, dedicated exclusively to the UK travel trade
Solely focused on supporting agents, Beyond Cruising brings together a range of worldwide cruise and land product, combined with agent benefits, including a Cashcard incentive scheme.
Guy Novik, founder of USAirtours Worldwide, said: “For more than a decade we have been creating tailormade fly-cruise holidays, mainly out of North America and the Caribbean.
“Over that time, agents have consistently asked us to expand into other parts of the world. Launching Beyond Cruising is the natural next step. It responds directly to that demand, giving agents greater choice and the specialist support they need to grow their cruise sales.”
In addition to a growing portfolio of global cruise partners, Beyond Cruising has secured several group allocations on both flights and sailings. This will allow the brand to promote a series of exclusive special offers to the trade, giving agents another way to stand out to their clients.
Novik added: “While having a wide range of cruise products is essential, our not-so-secret ingredient is our people. Travel agents already score our experienced consultants 5 out of 5 on Feefo, and as a well-established tailormade tour operator, we know how to seamlessly build cruise into an itinerary. That combination of expertise and service is what makes the difference for agents and their clients.”
Beyond Cruising will continue to expand its offering over the coming months to include expedition, luxury, small ship and river cruising.
Travel agents can be among the first to access Beyond Cruising’s tools, resources and offers by signing up at www.beyondcruising.co.uk. Agents are also invited to join the brand’s dedicated private Facebook group, a new community designed to share updates, support and opportunities directly with the trade.
