Uniworld Boutique River Cruises will host a minimum of 500 UK travel agents on board its Super Ships in 2026 to mark its 50th anniversary year

It comes ahead of the launch of the SS Emilie, which will set sail for the first time in March 2026 on the Rhine before transferring to the Danube later in the Spring to sail on two new itineraries, Capital Cities of the Danube and Vineyards and Palaces of the Danube.

Uniworld will host 150 agents at its Ultra Luxury Showcase taking place from 17-19 March 2026 onboard SS Emilie, making them amongst the first to experience the new vessel.

The majority of the attending agents will be by invitation, but Uniworld is also launching a booking incentive in January for the remaining eight spots. Each week throughout the month, Uniworld will offer four agents and a colleague each the opportunity to join the event.

The incentive is valid on all Uniworld bookings from 1 January-5 February, and agents need to email the details to [email protected] to be entered into the draw to win a place. The first winner will be announced on 16 January, and weekly from then until Friday 6 February. Further opportunities for agents to join Uniworld fam trips will be announced throughout the year.

Chris Townson, UK and Europe managing director of Uniworld Boutique River Cruises, said: “2026 is a big year for Uniworld as we celebrate 50 years of operating at the very highest level in Europe and beyond. It also marks a time when we are entering a bold new era of ownership and investment, with a brand new ship launching in 2026 and four more on the way for 2027.

“We’re excited to launch an unprecedented opportunity for agents to experience the Uniworld difference in 2026. It’s a huge investment for us, but we know the value of agents having this firsthand knowledge, as they come away completely wowed and much better informed on how to sell our unique offering.”

Samantha Bates, travel consultant at Delmar World and previous Uniworld fam trip winner, said: “I never expected to win a fam trip place from a booking incentive, but it just goes to show that you’ve got to be in it to win it, and it’s always worth throwing your hat into the ring.

“I made a Uniworld booking and was entered into the draw to go on one of their amazing Ultra Luxury Showcase trips. Nothing beats experiencing a brand firsthand, and this was truly exceptional.”