Sail Croatia has revealed that its 2023 season is now more than 90 per cent full.

In particular, its Elegance sailings, described as idea for mature travellers, and its active hike and cycle cruises, have sold faster than ever.

With a focus now on 2024 ship charters and itineraries, Sail Croatia co-founder and director Helle Seuren shares her tips for travel agents on how to spot the perfect Sail Croatia guest and how to sell small ships.

“Croatia is bursting with experiences to suit many different types of traveller,” says Seuren. “Make sure you match the right experience to the right guest.”

From Game of Thrones and Star Wars fans to history buffs, Croatia’s dramatic medieval towns are a strong attraction.

However, there is more to Croatia than what is seen on the screen. From the idyllic islands with turquoise water and secret bays, to the lavender fields and vineyards, there is something for everyone.

Seuren also urges agents to focus on the experience, not price, as there is a cruise experience to cater to most budgets.

Benefits of small ships

“There are so many benefits to small ship cruising that you don’t get with larger vessels,” explains Seuren, who adds that highlighting the following points to clients could be key:

• The ability to swim directly off the back of the ship in secluded, glistening coves
• The intimate, small group nature of the experience, with no more than 40 guests on board
• An opportunity to anchor in small coves and tiny towns, discovering beaches such as Stiniva Beach in Vis

Seuren also pinpoints the option of “low deposits [to] secure their ship and itinerary up front.”

There is also the opportunity to “upsell to a private whole ship charter or a richer, more exclusive holiday choice”, Seuren explains.

These could be ideal for groups wanting to celebrate a special occasion, such as milestone birthdays, anniversaries, family reunions, or weddings.