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Silversea hands industry veteran Massimo Brancaleoni expanded sales role

Massimo Brancaleoni, Silversea Cruises

Silversea has expanded the role of cruise industry veteran Massimo Brancaleoni to senior vice president of global sales and revenue

In the new role, Brancaleoni will continue to report to Silversea president Barbara Muckermann. He has almost 30 years of experience in the cruise industry and has held executive positions for international organisations in Europe and Asia.

He joined the luxury line in January 2023 as senior vice president of global sales. “Massimo will hone our strategic approach to bolster our position as the industry’s leading luxury travel brand,” said Muckermann.

“Since joining Silversea in January 2023, Massimo has strengthened our global sales team, contributing to our unprecedented success with his strategic mindset and laser-sharp focus on results.”

With experience in a range of industry segments, including mass-market to ultra-luxury and expedition, Brancaleoni has lead large teams and developed profitable global strategies, with expertise in growing revenues on an international scale.

Brancaleoni to ‘optimise Silversea’ to benefit agent partners

Prior to joining Silversea, Brancaleoni held the role of senior vice president of worldwide sales at Costa Cruises after working his way up from the position of director of pricing and revenue management.

“I am incredibly grateful to Barbara, Jason Liberty and the entire Royal Caribbean Group leadership team for this opportunity,” added Brancaleoni.

“I look forward to building on our successes in 2024 and beyond, optimising the synergy between our global sales and revenue departments for the benefit of our brand and our valued travel advisors and capitalising on the luxury travel market’s growth and potential.”

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