Seabourn has reported its best performance for the month of November, booking a record number of guests for 2023 and 2024 sailings.

The luxury cruise line also experienced its best one-week booking period for expedition voyages since launching new expedition ship Venture in July.

In addition, the brand tripled the number of bookings achieved during the comparable time period for 2019 sailings.

Seabourn selling ‘its story’

Seabourn president Josh Leibowitz said: “Our teams have done an incredible job telling the Seabourn ocean and expedition story to both guests and travel advisor partners.

“Our incredible This Is Your Moment campaign has resonated with guests, our on-board teams have consistently delivered unforgettable Seabourn Moments to our guests, and our travel advisor partners have the confidence in us to deliver amazing life-expanding moments to their clients.

“All of these efforts have led to incredible demand for the Seabourn ultra-luxury travel experience and new booking records, and we look forward to welcoming our guests on board our entire fleet.”

Speaking to Cruise Trade News in November, the line’s marketing manager Carly Perkins explained how, for the long term, the line was looking to attract “those people who haven’t thought about cruise yet, who don’t think they want to go on a cruise”.

She added: “We have always been at the front of looking at new markets and new innovations with our products.”