Seabourn has announced the appointment of Tony Roberts as global vice-president commercial operations, as well as an expanded role for current Holland America Line and Seabourn UK & Ireland MD Lynn Narraway.
Roberts, who is currently Princess Cruises UK and Europe vice-president, will join the luxury cruise line from 1 March 2022 and will lead revenue management, deployment, revenue forecasting, and planning and analytics.
He will be based in the UK but will report to Seabourn president Josh Leibowitz.
Roberts said: “This is an exciting opportunity to lead Seabourn’s global commercial team at such a vital time for the brand as we deliver extraordinary guest experiences in ocean and expedition travel.
“Under Lynn’s leadership, the Seabourn UK team continuously achieve outstanding results. I look forward to us building on this foundation as we deliver our future growth plans in the region. While I will continue to be based in the UK, I will travel frequently to the US to work with and lead the commercial teams there.”
Changes for Seabourn’s structure
Narraway will now become totally dedicated to Seabourn with an expanded role to include responsibility for Europe. She will report to Roberts as part of the new commercial organisation.
Other changes include Seabourn’s current vice-president product management and development, Sean Brennan, appointed head of commercial planning and strategy, and HAL vice-president of international sales Nico Bleichrodt taking on added responsibility for the line’s sales in the UK.
Narraway added: “I am really looking forward to my expanded role with Seabourn and to taking best practices from the UK to grow Seabourn sales in UK and Europe.
“I have known and worked with Tony for many years, and I look forward to partnering with him as we continue to grow with our trade partners.
“For the time being we continue business as usual for Princess, Holland America Line and Seabourn, as we transition to the new structure.”