Scenic Group has announced the appointment of Richard Twynam as its new UK & Ireland managing director.

The former Azamara UK boss will oversee functions for both Scenic and Emerald Cruises.

Twynam – who will officially take up his new position on 31 October 2022 – joins from healthcare business Prenetics, where he is currently MD of cruise and travel testing. 

Other travel roles that Twynam has held include leading the cruise operation at Kuoni UK and a spell as MD at Virgin Holidays Cruises. 

‘Thrilled to join Scenic’

He said: “I am truly thrilled to be joining the Scenic Group family and to have the opportunity to lead the UK team in Manchester.

“Both Scenic and Emerald Cruises are market leaders and the future growth plans are very exciting. I can’t wait to get started.”

Scenic Group chief sales and marketing officer Anna Wolfsteiner added: “Richard is a real heavy hitter in the business, who has experience running travel brands with a reputation for great customer service and unique customer propositions.

“We’re delighted he is joining us to help spearhead our growth plan.”

In recent months, Scenic has set out plans to increase its engagement with the trade, promising to “engage with every agent keen to learn more about its portfolio of ocean, river and superyacht cruising brands”.