Virgin Voyages has revealed that its first ocean cruise ship will visit Dover and Liverpool next year.
Scarlet Lady will be in the UK in late February, the line confirmed, giving agents the chance to visit the hotly anticipated ship.
The 2,700-passenger ship will also host a number of exclusive events before making its way to Miami for its inaugural season.
Virgin has also announced a partnership with award-winning DJ and producer Mark Ronson. In his role as Virgin’s “Minister of Sound”, Ronson will create a series of pre-voyage and onboard playlists in a bid to develop and enhance the ‘Sailor’ experience. He will also curate the vinyl record selection in the RockStar Suites and the ship’s vinyl and music shop, Voyage Vinyl.
Furthermore, the producer will work closely with Virgin Voyages’ music teams to define the brand’s sound at sea as well as at The Beach Club in Bimini, Bahamas. Ronson has confirmed four performances at the luxurious private beach club, which is exclusive to Virgin Voyages guests while Scarlet Lady is docked at the island.
Commenting on his new role, Ronson said: “I’m thrilled to be part of the Virgin Voyages’ Creative Collective, helping lead the charge in music. Sir Richard Branson and the Virgin brand were legendary game-changers in the music industry and it’s a thrill to join them as they bring that same spirit to sea travel.”
Virgin Voyages CEO and president Tom McAlpin added: “We see music as an essential element to a holiday, not just for parties but also as the soundtrack to laughter, relaxation and much more. It’s an honour to have an outstanding artist like Mark Ronson helping us develop our sailor experience, alongside an exciting lineup of DJ’s joining our On Deck residency programme.”
