Royal Caribbean International has designed a first-of-its-kind tool that transforms photos into an original, shareable soundtrack, as well as a video.
The work is in collaboration with experts from the Berklee College of Music, Boston, USA, and technologists from around the world.
Called SoundSeeker, the song generator is a patent-pending digital experience, powered by artificial intelligence (AI), that is designed to use machine learning to create original soundtracks based on the content of each photograph.
Users can upload three photos to www.SoundSeeker.com and the AI analyses them based on colour, landscape, backdrop, emotion, body language and facial expression.
Royal Caribbean and a team of musicians and technologists reviewed hundreds of music tracks along with 10,000 photos, matching each of the 2.5 million combinations to one of 10 moods.
“SoundSeeker is the latest proof point of Royal Caribbean innovation and how we focus it on delivering unexpected, memorable experiences – whether that is the Sky Pad, which uniquely combines bungee jumping with virtual reality or live streaming your favourite shows from the middle of the ocean using VOOM, the fastest internet at sea,” said Jim Berra, chief marketing officer, Royal Caribbean International.
“People of all ages crave new ways to share their best experiences on social media. This unprecedented tool allows you to put a completely unique, multisensory spin on sharing those memories – now friends and followers can see and hear your life’s adventures.”
SoundSeeker uses machine learning, which enables computers to simulate human intelligence and make decisions on their own without explicit instructions.
The AI in SoundSeeker uses Google Cloud Vision to identify objects, facial expressions and colours in a photo by referencing the roadmap developed by experts in music theory at Berklee.
SoundSeeker then finds the musical elements corresponding to each mood in the photo to compose audio and a visual photo album.