Royal Caribbean International has announced the appointment of a new marketing director, Tamara Strauss after a brief consultancy period to lead brand strategy and a repositioning of the company’s marketing communications in the UK and Ireland.

Strauss will head up the marketing, communications and distribution teams, drawing on her experience in online, trade marketing and communications to bring the Royal Caribbean International brand to a wider audience, targeting the new-to-cruise audience.

She joins the companyl from InterContinental Hotels.

Stuart Leven, ‎managing director, Royal Caribbean International, UK & Ireland said: ‘’It’s an exciting time to have Tamara come on board as we have high ambitions to take the cruise category and Royal Caribbean in particular to new audiences. Tamara has already been integral in delivering our new agency partner structure and her wealth of experience, knowledge, creativity and strategic input will be highly valued as we set the brand up for further success in 2016 and beyond.’’

Strauss added: “Royal Caribbean International is an exciting and pioneering brand with strong ambition. I look forward to building on the brand’s success as we continue to target the new-to-cruise audience and launch two new game-changing ships in 2016.’’