Cunard booked more guests during January 2024 than any equivalent period over the last decade, according to the cruise line
January saw Cunard’s monthly sales increase by 25 per cent compared to the previous 10-year high, with demand for sailings in 2024 and beyond both up.
Cunard president Katie McAlister said the line has seen a particular uptick for European sailings and holidays on board upcoming vessel Queen Anne.
“As we prepare to navigate what is set to be a truly ground-breaking year for Cunard, it has been fantastic to have such a strong start to the year,” she said. “The appeal of Cunard is strong for guests across the world and is particularly strong for sailings across Europe on our new ship Queen Anne.”
Queen Anne helps Cunard break another booking record
It’s the second time in recent months Cunard has broken a booking record. In November 2023, the line reported its highest ever number of guest bookings during the Black Friday period.
The company saw strong booking momentum across 2024 and 2025 sailings, with Queen Anne’s European itineraries again proving popular with guests.
Queen Anne, which launches in May, will depart Southampton for its maiden UK and Ireland sailing on a 14-night roundtrip voyage, calling in destinations such as Liverpool, Belfast and the Scottish Highlands.
During its 2025 season, Cunard will offer 11 voyages in Alaska roundtrip from Seattle on board Queen Elizabeth, which will operate itineraries ranging from seven to 11 nights from 12 June until 25 September.