Princess Cruises has appointed Nick Hughes as its new sales director for UK and Europe, effective from 17 October.
Hughes – most recently sales director, tour operations for dnata B2B, across the Gold Medal (and previously) Travel 2 brands – replaces Rachel Poultney, who is joining PR42.
Princess said that Hughes, who sits on the membership committee at ABTA, “has a track record of building successful award-winning sales and marketing teams”.
Hughes will report to the line’s UK and Europe vice-president Eithne Williamson.
‘Strength to strength’ for Princess Cruises
Williamson said: “We are delighted to announce Nick as our new sales director and we look forward to him bringing his wealth of travel knowledge and experience to our sales team.
“Nick’s relationships within the trade will allow him to build upon the strong rapport our team already has with travel agents, taking Princess from strength to strength.
“We’d also like to thank Rachel Poultney for her hard work and dedication to Princess.
“Rachel has been a valued asset to the team, having held the position of sales director for more than six years, and her commitment has helped us achieve significant milestones throughout the years, such as our biggest-ever booking day back in June. She will be missed, and we wish her well in her new ventures.”
Hughes added: “I’m really happy to be joining the Princess Cruises team, especially at such an exciting time in the cruise sector.
“Being so renowned for its quality, service and of course the reputation of its high calibre team within the travel industry, I hope to support, continue and build on the great work Eithne and the Princess Cruises team have delivered to date.”