P&O Cruises is offering its UK travel agent partners the chance to win one of three short break cruises onboard Britannia as part of a new Christmas incentive programme

The line’s 12 Days of Festive Learn & Earn scheme also includes daily prizes including Shine points, brand partner gifts like Marabelle gin or José Pizarro hampers, and gift vouchers.

The incentive launched on Shine Rewards Club on 1 December with a digital festive calendar featuring a training activity behind each door. All agents need to do is to complete the activity, whether it’s a quiz, scavenger hunt, training module or webinar, and they will be entered into the daily prize draw to win prizes.

Any agent who engages with 10 or more doors between 1 December and 12 December will also be entered into a draw to win one of three short break cruises on Britannia.

P&O Cruises associate vice-president, sales and distribution, Ruth Venn, said: “With Christmas less than a month away, we are delighted to launch this training incentive which will not only help agents feel festive and learn about P&O Cruises, but provides them with an opportunity to win Shine points, gift vouchers and other prizes, as well as one of three fabulous short break cruises.”

It comes after P&O Cruises confirmed Britannia will sail year-round from Southampton in 2027. For the first time since its launch in 2015, the flagship will be based in the south coast port year-round, with a mix of itineraries stretching from the Atlantic islands to the Caribbean and Mediterranean.

It comes after the company revealed its collection of holidays for winter 2027 through to spring 2028, including new itineraries, ports of call and the line’s longest world cruise sailing.

Iona will join its sister ship Arvia in the Caribbean and operate 14-night fly-cruise holidays with departures from Barbados, Antigua and, a new addition for the season, St Kitts, between October 2027 and April 2028.