P&O Cruises has announced Gary Barlow as its new brand ambassador. The pioneering new partnership is set to fuse music with amazing travel experiences for guests on board in 2020.

Barlow will be joining guests on board P&O Cruises new ship, Iona, as musical director when it launches this year.

One of the UK’s most successful musicians and during his career, Barlow has written 15 Number One singles, won six Ivor Novello Awards, eight BRIT awards, sold over 45 million records worldwide and over eight million concert tickets during his lengthy career.

Aside from his achievements with Take That, he has also co-written and produced music for other renowned artists including Dame Shirley Bassey, Sir Elton John and Robbie Williams.

More recently, he has been working alongside his bandmates Mark Owen, Howard Donald and Robbie Williams to produce The Band, a record-breaking musical featuring the music of Take That.

Announcing the new partnership on his Instagram page, Barlow said: “I’m very pleased to announce that I’ll be coming aboard @pandocruises Iona this year as Musical Director! Here’s to making more music and memories with you…”

Commenting on the cruise line’s new ambassador, P&O Cruises president, Paul Ludlow, said: “We are immensely proud to have someone of Gary’s stature and talent working with us as brand ambassador and we look forward to revealing more exciting details on Gary’s role very soon.”

At the end of last year, the cruise line revealed the star-studded celebrity line-up on board its new ship, Iona, next year, which will include radio presenters Jo Whiley and Sara Cox, comedian Chris Ramsey, Strictly judge Motsi Mabuse and professional dancers Amy Dowden and Ben Jones.

P&O Cruises will launch new 5,200-passenger ship Iona in May, with the naming ceremony for the vessel being held in July.

Further details about Barlow’s involvement with P&O Cruises to follow shortly…

This article will be updated.