Panache Cruises puts £500k behind 2025 growth plans
Panache Cruises will invest half a million pounds next year in recruitment, new-to-brand marketing strategies and US and UK office space
The Chorley-based luxury cruise retailer is targeting 50 per cent turnover growth in 2025 and plans to hire an additional 20+ staff across the UK and US.
The company, which was launched in 2020 by CEO James Cole, has posted a record-breaking 12 months, which included opening an office in Orlando, Florida, in June.
Panache Cruises is now targeting £100m turnover by 2027/28 as part of its wider ambitions to become the world’s largest seller of luxury and ultra luxury cruises by 2030.
The £500k investment will be spent on additional office space at Strawberry Fields Digital Hub in Lancashire, larger premises in the US, the recruitment of new positions in the business, and investment in new to brand marketing strategies.
The company currently employs a team of 58 in the UK and another eight in the US, but plans to increase this to 73 and 16 respectively by the end of 2025.
Cole said: “We’ve had a record-breaking 2024 with over 6,000 customers and turnover in excess of £25m. We’re aiming to hit turnover of £35m-£40m in 2025 and this £500k investment will help us accelerate our growth further.
“We’re committed to growth but we’ll do it the right way by putting our colleagues first. We’re very fortunate to have great partnerships with cruise lines, who buy into our ways of working including supplying them with a lot of customers who are new to their brands”
Panache Cruises reported sales of over £3m in November, its biggest ever trading month. Earlier this year, the company appointed Alex Langton as head of sales and operations and Rhianna Latham as the company’s first head of people and culture.
Cole added: “We plan to double the size of the US team but a lot of our growth in the US is powered by people based out of Chorley. For example, all of our marketing and cruise line liaison is done from Chorley.”
