Oceania Cruises has launched a new UK Travel Partnership Hub where agents can be rewarded, do their online training and create customisable marketing collateral.

The hub comprises two new trade initiatives, the reward scheme OLife Choice Rewards, and online training platform Recipe for Success, as well as Marketing Portal, which launched earlier this year.

OLife Choice Rewards gives travel partners points based on confirmed bookings. The amount of points earned on each will depend on the grade of stateroom or suite booked, and the points can be transferred into vouchers that can be used online at Amazon, John Lewis and Yumbles, an online food market.

“The travel trade are crucial to our success and with OLife Choice Rewards we are giving our deserving travel partners something back, over and above the already generous earning opportunities that come with selling Oceania Cruises,” said Bernard Carter, senior vice president & managing director, EMEA, Oceania Cruises.

Travel professionals can register for OLife Choice Rewards at oceaniarewards.com. Once signed up, agents can check their account, register their confirmed bookings and exchange points for vouchers worth £25 or £50 through the website or app, with Oceania paying National Insurance contributions on all vouchers earned. Points are valid for 12 months and agents are encouraged to look out for focus sailings where they will be able to earn extra points.

Oceania has also launched their first UK online training programme, Recipe for Success. With seven modules, the programme provides training for travel agents who are both new to the brand as well as those who have sold Oceania Cruises before.

Carter added: “Over the past 13 years, Oceania Cruises has gone from an unknown entity in the UK market to one of its most loved products, especially among epicureans and those that love to explore – and this is thanks in no small part to the hard work and the support of our loyal travel partners.”