HX has announced a raft of changes to its executive leadership team, including Alex Delamere-White being officially appointed as chief commercial officer following six months as acting interim CCO.

Based out of the new HX HQ in London, Delamere-White will bring the global functions under one leadership model to “further fuel” HX’s long-term growth plans, including newly evolved roles for Nathaniel Sherborne and Jim Sayer.

Sayer has been appointed to senior vice president of global marketing, bringing together the global marketing functions under his leadership.

As managing director and vice president of Europe and global sales enablement, Sherborne will extend his remit to include Europe and a new global sales enablement function, driving the co-ordination of B2B activities for HX globally.

The changes come after HX – formerly Hurtigruten Expeditions – and sister brand Hurtigruten separated to differentiate the company’s expedition and Norwegian coastal cruising product.

HX to make ‘long-term investments’ in trade partnerships

Delamere-White joined HX as interim CCO last year after a stint with property developer McCarthy Stone. Prior to that, he was vice president of sales and marketing for P&O Cruises. He has also held roles with Cunard and Princess Cruises.

“The last six months has seen pivotal change for HX, and I’m excited to see what the future holds for the business,” he said. My main focuses will be to continue to upweight our concentrated efforts on B2B, making long-term investments in our partnerships with the travel trade, as well as strengthening our commercial performance and resources globally.”

Daniel Skjeldam, chief executive of HX, said: “We are pleased to confirm Alex as our CCO for HX, leading our global commercial organisation.

“Over the last six months he has led with expertise, experience and the passion necessary for us to reach our growth potential and serve our trade partners and guests to a level that is best in class.”