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Hurtigruten launches global CSR foundation

Hurtigruten has announced that it is establishing ‘The Hurtigruten Foundation’.

The new corporate social responsibility (CSR) project will raise awareness of opportunities and challenges in the the Arctic, Antarctica and along the Norwegian coast, raising funds to respectively exploit or reduce them through a number of initiatives worldwide. Pioneer swimmer and environmental campaigner Lewis Pugh, who is the United Nations appointed “Patron of the Oceans“, has also been announced as the foundation’s first ambassador.

“We want to offer travel with meaning. By having guests, staff, partners and Hurtigruten friends from around the world joining forces, we aim to ensure that future guests can have the same unique experiences in these areas as guests of today”, said Hurtigruten CEO Daniel Skjeldam.

Recently, Lewis Pugh and Daniel Skjeldam together with Hurtigruten-employees and partners, have marked the creation of the foundation by picking up litter on a beach outside Tromso in Norway, north of the Arctic Circle.

“Not many people realise how far plastic bottles can travel by sea. Ocean currents causes a lot of garbage that is thrown out to sea to end up in the polar regions where it threatens local communities, nature and wildlife, such as polar bears and penguins. Therefore it is important to stop littering and to clean up coasts everywhere”, said Pugh.

As part of his ambassador role, Lewis will join selected Hurtigruten voyages, giving lectures and taking part in excursions. His first sailing will be with MS Midnatsol to Antarctica in early winter 2016.

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