Hurtigruten has appointed former Celebrity Cruises strategic account manager Matthew Stuart as its new sales director for UK and emerging markets

Starting in early April, Stuart will lead Hurtigruten’s trade sales strategy across the UK and selected emerging markets, working closely with key travel partners to drive further growth, strengthen strategic relationships and deepen engagement with the travel trade.

“We’re delighted to welcome Matthew to the team at such an exciting time for the business,” said Hayley Moore, VP sales and marketing, UK and emerging markets at Hurtigruten.

“His strategic mindset, commercial acumen and genuine passion for both the travel industry and our brand stood out immediately. With a proven track record of leading high-performing sales teams and extensive experience across the travel sector and UK trade landscape, he will play an important role in deepening our partnerships and driving the next phase of growth for Hurtigruten.”

Stuart brings more than 15 years of experience across the travel industry, spanning touring, resort holidays and cruise across expedition, river and ocean sectors.

Prior to Celebrity Cruises, he held senior commercial roles at Club Med across the UK, Ireland and Scandinavia, and began his career in touring with Collette Tours, where he developed relationships across the UK travel trade.

“I’ve admired Hurtigruten for a long time. It’s a brand with a remarkable heritage and a very clear sense of purpose and identity in the travel industry,” commented Stuart.

“What excites me most is the opportunity to work closely with such a talented team and travel trade partners across the UK and emerging markets, with the aim of introducing an even wider audience to the unique experiences Hurtigruten offers in the Nordics.”