Holland America Line has confirmed it will host its biggest-ever travel agent ship visit programme this year

The line will run seven events in 2025, offering 530 places – an increase of 23 per cent on the 430 it offered in 2024 – and the biggest UK season to date.

Visits will take place in Newcastle, Belfast, Greenock, Dover and Liverpool, with the first seeing 150 agents join Rotterdam in Southampton on 24 April.

There will be six opportunities to explore Nieuw Statendam across the UK, which also marks the first time agents in Northern Ireland have the chance to tour a Pinnacle class ship.

The visits form part of the ship’s programme of ex-UK sailings from Dover, the first time Holland America Line has had an ex-UK season in the last 10 years.

The visits will comprise a welcome presentation and business update by the Holland America Line trade team, a guided tour and lunch. Details of how agents can register their interest will be released soon.

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Nieuw Statendam visits will take place in Newcastle on 6 May, Belfast on 10 May, Greenock on 11 May, Dover on 14 and 26 July and Liverpool on 3 August.

Karen Farndell, director sales & marketing for Holland America Line, said: “Our ship visit programme has grown year-on-year, and we’re thrilled to be offering a record number of opportunities for agents to step onboard in 2025.

“These visits are key to helping our trade partners gain a deeper understanding of the Holland America Line brand, our unique onboard experience, and the premium offering we bring to their customers.

“Feedback from last year’s visits showed overwhelmingly positive scores across all aspects, including brand presentations, tours and our hosts. These insights are invaluable as we continuously refine the programme to ensure it meets the needs of our agent partners.”