Free festive cruise up for grabs in AmaWaterways incentive
AmaWaterways is offering one travel agent and a guest the chance to win a complimentary festive river cruise
Travel agents who book festive itineraries between 15 August and 30 September 2025 will automatically be entered into a competition to win the cruise, departing in 2025 or 2026.
This applies to the line’s Festive Delights, Christmas Markets or New Year itineraries. The more bookings made, the stronger the chances of winning.
Andrea Stafford, AmaWaterways sales director, said: “Now is the perfect time for agents to be promoting festive breaks. Many clients return from their summer holidays wanting to have something to look forward to and start making plans for the Christmas period.”
AmaWaterways’ new Festive Delights itineraries offer a taste of Christmas onboard and on land, but with less focus on the markets.
Stafford continued: “What better way is there to get into the festive spirit than by sipping glühwein as you wander through the markets browsing locally produced handicrafts or singing carols while you decorate the tree with your fellow cruise guests.
“We are already seeing limited availability on some dates, so would encourage agents to get their bookings in early.”
It comes as AmaWaterways’ reported a 145 per cent increase in group and charter sales for 2026 compared to the same time last year.
The growth, which is split across groups of 10 or more guests, part, and full ship charters, was reported as the line launched its 2026 brochure, featuring more than 1,500 cruise departures across Europe, Asia’s Mekong River, Southern Africa’s Chobe River, Egypt’s Nile, and the Magdalena River in Colombia.
Jamie Loizou, managing director of AmaWaterways, said: “While FIT bookings remain a core focus of our business, more agents are seeing the benefit of group, part charter and full ship charter business.”
