Fred. Olsen Cruise Lines is celebrating its strongest-ever trading day following the launch of its 2028 Amazon and Antarctica Grand Voyage

The 87-night sailing, which went on sale on 22 July, attracted three times as many guests in its first six days as the launch of the line’s South America Grand Voyage in 2024, making it the most successful Grand Voyage launch to date.

The record-breaking performance comes following a 10 per cent year-on-year increase in guest numbers, with more than a quarter of all remaining 2026 sailings sold out.

This momentum, the line said, is continuing into 2027, with bookings for 2027 sailings running more than 40 per cent ahead year-on-year as guests plan and book their holidays earlier than ever before.

The operator’s guest satisfaction rate has also reached record levels, with all three ships – Bolette, Borealis and Balmoral – achieving their highest-ever Net Promoter Scores in 2026.

Samantha Stimpson, CEO of Fred. Olsen Cruise Lines, said: “The response to our Amazon and Antarctica Grand Voyage has been phenomenal, delivering the strongest trading day in our history and building on what has already been an exceptional year for Fred. Olsen Cruise Lines.

“Guests are booking further ahead than ever before, we’re welcoming more first-time guests on board, and we’re continuing to see strong loyalty from returning guests. This success reflects the dedication of our teams in curating memorable, destination-led journeys, alongside our continued investment in enhancing the onboard experience.

“While demand remains high, there are still fantastic opportunities to sail with us this year and into 2027, and we look forward to welcoming both new and returning guests on board.”