The definition of luxury cruising is rapidly evolving. Once upon a time, white gloved service, butlers and

Michelin-starred meals defined the sector.

Now, affluent travellers are seeking more personalised and meaningful holidays. It’s no surprise, therefore, that some of the world’s biggest hospitality brands, like Orient Express, Ritz Carlton and Four Seasons, are

turning their attention to the sector.

This new age of luxury cruising is reflected throughout this special issue. From a firsthand account of the only luxury ship capable of reaching the geographic North Pole (p.7) to a closer look at Orient Express’ first vessel (p.12), we’ve brought together the key insights to help you increase your high-end sales.

On page 18, we speak to two agency owners celebrating a decade of selling luxury travel.

Whether you’re looking to sharpen your knowledge or boost sales opportunities, I hope this special supplement offers plenty of inspiration.