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Cruise Trade News

Cruise Trade News October/November 2020 – Digital Issue

Cruise Trade News October-November 2020

This year is progressing with frightening speed. So much has happened that it has been difficult to take a step back, analyse and take stock of the situation.

As I’m sure is the case for many of you, I have been up and down when it comes to my own feelings: positivity comes in flashes, balanced by the realisation of the challenges ahead.

That being said, these challenges need a positive mindset. As Avalon Waterways sales and marketing director Janet Parton explains on page 42, forward thinking and teamwork are two of the keys to unlocking the future.

This mirrors the process in which we have worked to produce this edition of CTN and all of our online content over recent months. During the good days it’s easy to get caught up in the individual elements of work, but the value of unity is fundamental.

This issue is also rather more special, as it is number 100 for CTN. In some ways, celebrating this landmark achievement during current circumstances gives me even more satisfaction and I could not be more proud of the team and everyone who plays their part, day in, day out.

Elsewhere, we take a forensic look at how the use of technology is changing the industry and speak to a range of experts for their thoughts about social media, VR and AR – see page 14 for more. As for our destination focus, Isabella Sullivan examines the incredible experiences available on a British Isles cruise (page 32), and Anna Perrott, of Windstar Cruises, shares her top tips for selling small-ship itineraries on page 20.

We also have some exciting news about the return of our much-loved Cruise Challenge events – go to The Briefing section for more information about how you can get involved.

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