Cunard will double the spaces available for travel agents to see its fleet of four vessels in 2026 as part of an expanded ship visit and fam trip programme

More than 900 of the line’s trade partners will be invited onboard throughout the year, with an initial wave of four ship visits taking place between May and July in Southampton and Liverpool on Queen Mary 2 and Queen Anne.

Queen Mary 2 will host the trade in Southampton on 15 May, 26 June and 17 July, and agents will have the chance to explore Queen Anne in Liverpool on 17 June. Events include a hosted tour and lunch onboard.

Cunard will also welcome more than 200 agents onboard Queen Anne during the 2026 CLIA Conference in June.

The line’s 2026 programme of fam trips, meanwhile, will welcome more travel agent partners than last year. Three voyages will take place from Southampton between May and November, comprising a mix of four, five and seven-night voyages, with more than 100 partners invited to attend.

Confirmed voyages include a Norwegian Fjords cruise on Queen Mary 2 from 15-22 May; a Zeebrugge and Cherbourg itinerary on Queen Victoria from 7-11 November; and a Rotterdam trip on Queen Anne from 25-29 November.

Iain Baillie, AVP UK & EMEA sales at Cunard, said: “We know that giving our partners the opportunity to truly immerse themselves in the unique Cunard experience is vital, so they can confidently bring our ships, service and sense of occasion to life for their customers.

“By expanding our ship visits and familiarisation programme in 2026, we’re investing in meaningful, first-hand experiences that empower our travel agent partners to tell the iconic Cunard story with authenticity and passion.”

Travel agents can register for places for the ship visits and familiarisation trips via Shine Rewards Club, Cunard’s agent loyalty programme.