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Cunard reports record booking levels following launch of Queen Anne

Cunard Queen Anne

Cunard has reported a record-breaking booking period following the launch of its new ship Queen Anne

The 3,000-guest vessel set sail on its maiden voyage on 3 May before returning to its homeport of Southampton on 24 May to begin a British Isles Festival voyage – which included its naming ceremony in Liverpool.

Following the launch, the luxury cruise brand booked more guests in May than any equivalent period on record, with Queen Anne’s Europe itineraries proving to be popular with guests.

Culture Liverpool estimates that more than 50,000 people attended Queen Anne’s naming ceremony, with thousands more lining the banks of the River Mersey to witness the ship’s arrival in the city.

Cunard president Katie McAlister said: “We’re delighted to see such strong booking momentum in response to the successful launch of Queen Anne.

“This record-breaking booking period is testament to the hard work and dedication of our entire team, and we’re excited to have the opportunity to welcome so many new guests on board Queen Anne and the rest of our iconic fleet in the future.”

Cunard appoints new sales and marketing VP

On Monday (10 June), the line appointed David Jones as its new vice president of global marketing and UK/EMEA sales following the departure of Angus Struthers.

The line said Jones, who has been with Cunard since 2017 leading B2C and B2B marketing, will bring a “wealth of global marketing experience” to the position.

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