Andrew Magowan has joined luxury brand Crystal Cruises to lead European sales operations ahead of the line’s relaunch as part of the A&K Travel Group.

In his new role as vice-president of sales for the UK and Europe, Magowan will work with the sales and marketing teams to grow trade distribution throughout Europe.

A&K Travel Group purchased Crystal Serenity and Crystal Symphony last summer.

Posting on LinkedIn, Magowan said: “I am truly delighted to announce and share my news that I am heading up the commercial team for the relaunch of Crystal Cruises in UK and Europe.

“This is beyond exciting and huge thanks to the senior leadership team at Crystal.”

Magowan has previously worked in the cruise sector for the likes of Norwegian Cruise Line, Cunard, Swan Hellenic, Seabourn, SeaDream Yacht Club, Hurtigruten, Ponant, Celestyal Cruises and Hurtigruten.

In September 2022, Crystal Cruises announced a range of new appointments to its trade sales team.

Speaking at the time, Crystal president Jack Anderson said: “Our goal is to build a sales team made up of trusted professionals who understand Crystal’s brand ethos.”

The line also added to its senior leadership team in December with Roberto Fazi joining as senior vice-president of marine operations and Jacqueline Barney coming in as senior vice-president of global marketing, among other appointments.