A former Cruise & Maritime Voyages boss had made a bid to relaunch the cruise line.
According to Sky News, former boss Christian Verhounig has bought the now-defunct cruise line’s customer database and booking systems, in a bid to get things back up and running.
Cruise & Maritime Voyages entered administration back in July, after it failed to secure funding.
Sky News reports that a “number of assets” belong to Cruise & Maritime Voyages have been sold to a new vehicle established by Verhounig, with the deal set to be announced today (28 August).
According to the same report, the administrator in charge of CMV, Duff & Phelps, has sought to sell the business and assets of CMV and its sister companies, however, attempts were unsuccessful.
Joint administrator at Duff & Phelps Peter Williams said:
“We have worked hard since being appointed to secure a sale of the business and assets of the companies.
“Regrettably, given the devastating impact of the global pandemic on the entire travel industry, with a focus on the leisure cruise sector, this has not been possible in this instance.
“However, I strongly believe that this asset sale not only represents the best value for the companies’ creditors that was achievable in challenging market conditions, but also provides an opportunity for CVI, through its owner Christian Verhounig, to continue to pursue funding opportunities to potentially relaunch CMV’s unique cruise operations to its dedicated customers at some point in the future.”
Former boss Verhounig told Sky News: “The global pandemic had a devastating impact on CMV’s once-flourishing, expanding and profitable business.
“Having developed a much-loved brand over the past decade and the hugely popular value-based niche no-fly cruise product, we have been simply overwhelmed by the outpouring of support and pleased to re-launch the business.
“This endorsement across the industry and customer base alike has been a rich source of encouragement and together with my previous management team, we are working hard to plug the huge market gap vacated by CMV’s untimely insolvency.”