Sponsored by Force24

Take a look at your personal email inbox. How many of the emails you received today are from brands you have a genuine interest in and how many have you actually opened and engaged with? If the answer is ‘hardly any’ then you’re not alone

Our inboxes have become congested with brand emails selling everything from Netflix subscriptions to holiday packages, creating a headache for marketers who are trying to reach their audience with something they may actually want to engage with, like a discounted cruise to the Caribbean, for example.

Helping cruise lines and agents cut through the noise is marketing automation platform Force24. CEO and founder Adam Oldfield and Cruise Trade News’ head of digital Richard Seal join the Cruise Corner podcast to explain why harnessing personalisation can make your email marketing stand out from the crowd.

You can listen to the podcast below, or on all leading platforms including Spotify, Apple Music, Amazon Music and Deezer. You can also view the video version on Youtube.

Last week, Will Payne (editor, Cruise Trade News) was joined by Regent Seven Seas Cruises’ Steve Odell and Paul Beale to see whether brand partnerships have helped broaden the line’s customer base and to get the latest on its newest cruise ship, Seven Seas Prestige.

Have an idea for an episode? Email [email protected] to find out more.

Get in touch with Force24 to learn more