Crui.se, an online booking platform specialising in river cruises, has achieved £1 million in revenue in its first operating year

Launched in June 2023, Crui.se has since expanded its operation to a team of seven in less than one year, with two cruise consultants, two web developers, and three content writers each amassing 30 years’ experience in the travel industry collectively.

The Manchester-based agency, which is part of Hays travel, was co-founded by Dan Roche and Daniel Travis-Brown, with their MO being to “dramatically improve” customer service within the river cruise booking journey.

Dan Roche, co-founder of Crui.se said: “Surpassing £1 million in our first year is a testament to our dedicated team and innovative approach to the river cruise market. We are driven by a commitment to making the booking experience as seamless and enjoyable as the journeys we help create.

“Every booking from our platform not only promises an unforgettable river cruise but also contributes to a greater cause, with £20 from each booking donated to Alzheimer’s Research.”

Plans are now afoot to expand the website’s in-depth ship details and other site features to help customers make informed decisions on their next river cruise.