CLIA’s latest campaign, #ChooseCruise, runs throughout September and October to boost UK cruise sales.
The initiative will also launch globally throughout October. It replaces the Plan a Cruise Month campaign, which has been run by CLIA over the past two years.
CLIA member agents will be able to access an online toolkit to help them capitalise on the two-month promotion, which will include a marketing and PR guide, plus shareable videos and imagery for their social media campaigns.
Special #ChooseCruise promotions from CLIA cruise lines will also be accessible at cruiseexperts.org.
A special pack will be sent to CLIA members this week.
In addition, agents can join a number of events being held throughout September and October, including in Norwich, Manchester, Malaga, and two beach clean events in West Wittering and in Formby. Registration opens for the CLIA Conference 2019 on 12 September.
CLIA has split the two months into eight weeks, which have all been given a dedicated theme.
3-9 Sept: Relaxation
10-16 Sept: Sports and fitness
17-23 Sept: Learning and enrichment
24-30 Sept: Themed cruises
1-7 Oct: Food and drink
8-14 Oct: Family
15-21 Oct: Spa and wellness
22-28 Oct: Entertainment