Celebrity Cruises has promoted Claire Stirrup to senior sales director EMEA as part of a restructure of its sales operation in Europe, the Middle East and Africa

As part of her expanded remit, Stirrup will oversee all sales for the UK & Ireland and EMEA. Meanwhile, Jody Wallace has been promoted to commercial marketing director EMEA.

The restructure comes as Celebrity hopes to improve efficiencies and accelerate growth in key markets while working with its trade partners.

“The new EMEA sales structure for Celebrity will transform how we conduct business in key international markets, driving efficiency and effectiveness to allow the total EMEA sales team to closely align on core business objectives across the entire region,” Stirrup said.

Celebrity Cruises prepares for ‘pivotal’ year

In addition, Gerard Nolan, associate vice president commercial EMEA, will take on an expanded role that’ll include the commercial and revenue responsibility for the Asia-Pacific region alongside his current EMEA responsibilities.

Within the business for eight years, Nolan’s role will be focused on developing the long-term strategy and help deliver best practice and revenue growth across all regions.

Giles Hawke, vice president and managing director of Celebrity Cruises EMEA, said: “2024 is a pivotal year for the brand as we really look to accelerate growth in the premium cruise space.

“The newly formed EMEA leadership team will enable us to have one clear global vision, that will deliver increased revenue and enable best practice in our sales, revenue and commercial areas internationally.”

Last week, Celebrity launched a new Marketing Partner Programme exclusive to travel agents’ marketing teams across the UK and Ireland.