Celebrity Cruises has launched a new Marketing Partner Programme exclusive to travel agents’ marketing teams across the UK and Ireland

The initiative will reach more than 100 agency marketing contacts, enabling the line to work closer with trade partners by educating and engaging them with its brand.

The “first of its kind” programme has been built based on feedback from the marketing teams of the line’s travel partners.

Marketing professionals who sign up to the programme will benefit from access to insider tips and content, directly from Celebrity Cruises’ trade marketing team.

Additional benefits include monthly newsletters, brand and product updates, ship visits in Southampton, Liverpool and Greenock and marketing workshops hosted by Celebrity’s senior leaders and management team.

The first workshops are confirmed for February and March, with the former titled “Learn Your Way Around Celebrity Central” and the latter “Marketing Approval Top Tips”.

Celebrity Cruises to tailor programme to marketers’ needs

Leigh Thomson, head of trade marketing for Celebrity Cruises, said: “Agents are always at the heart of our business, but marketing teams also have a strong part to play in our mutual success and I’m passionate about bolstering the wider team’s knowledge and support.

“This is just the beginning of an evolving and ongoing programme. We will use feedback throughout the programme to ensure that we are always tailoring to the needs of the members so that they have the right tools and support all year round.”

Marketing professionals from the line’s UK and Ireland travel partners can sign up to the Celebrity Cruises Marketing Partner Programme by visiting the line’s website.

Last week, the line recognised its top-performing travel partners at its ninth Travel Agent Appreciation Awards.