Celestyal Cruises has unveiled a new brand identity as it seeks to “capture more of a younger demographic”, according to its chief commercial officer.
Created in consultation with Peter Economides of Felix BNI, the brand includes a redesigned logo, which is a “modern interpretation of the iconic traditional windmills that dot the Greek islands”, said the line, and a new tagline – Experience life, experience the journey.
The new livery will feature on the line’s new ship, Celestyal Experience, which has undergone an extensive refurbishment in preparation for its debut in March 2021.
Celestyal Cruises chief commercial officer Leslie Peden said: “This is a most exciting time in our company’s history as we look to the future with the addition of the Celestyal Experience to our fleet.
“This was also the perfect time to re-examine our brand and to re-imagine it to be more reflective of our new direction and what today’s traveller is looking for from their travel experience.
“As we look to grow our audience, we are keen to capture more of a younger demographic, including the key millennial audience.
“We feel that the new branding underscores key attributes of truly experiencing life through travel that resonates particularly well with millennials as well as our other key audiences. We are extremely pleased with the work done by Peter to revitalise our brand to truly reflect our Greek spirit and love of life. ”
Felix BNI owner and founder Peter Economides added: “We wanted to capture the Greek DNA through the Greek love of life and to express it in a modernised interpretation of the brand design.
“We feel that this is the perfect springboard for Celestyal to speak directly to a millennial audience by emphasising the experience of life through a journey that Celestyal is uniquely qualified to deliver on.”