Celestyal has added to its senior leadership team with the appointment of Anna Gregori to the new position of vice-president brand and customer journey.

In the role, Gregori’s primary focus will be on building the global brand, creating “impactful brand assets and campaigns”, a statement said.

Gregori previously headed up global commercial transformation and marketing teams at Virgin Atlantic Airways, and more recently worked as a partner at several consultancies and communications agencies.

Celestyal pursuing ‘transformational agenda’

Chief commercial officer Lee Haslett said: “I am delighted to welcome Anna to Celestyal and am confident that her vast experience, expertise and creativity will prove invaluable in helping us build a connected strategy and stronger brand experience as we head towards the highly anticipated launch of Celestyal Journey.”

Gregori added: “I’m thrilled to be returning to the travel industry and joining Celestyal at such an exciting and pivotal time.

“I am looking forward to helping the company deliver on its transformational agenda and consolidate its position as the leading provider of the award-winning, multi-destination holiday experiences in Greece and the eastern Mediterranean.”

The operator also recently appointed Janet Parton as vice-president of business development, UK, Europe and Australia.

In addition, its new ship Celestyal Journey will set sail on 2 September 2023.

The vessel will feature 148 balcony suites, seven dining venues, eight bars and lounges, expansive sun decks, two pools and an entire deck dedicated to wellness.