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Celebrity to operate river cruises in 2027 with 10 new ships

Celebrity River Cruises

Celebrity Cruises has confirmed plans to expand into the river cruising sector in 2027 with 10 new ships

Celebrity River Cruises, which will begin taking bookings this year, will offer a range of itineraries in Europe.

The line said it will bring the “elevated design and sophistication” of its Edge series ships to river cruising.

“We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand,” said Jason Liberty, president and CEO of parent company Royal Caribbean Group.

“Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences.”

Liberty reported that about half of RCG’s guests have either experienced or intend to experience a river cruise.

“By leveraging our valuable loyalty programs across our three brands, we will deepen customer engagement and further our ability to keep guests within our ecosystem of vacation offerings,” he added.

“Celebrity River Cruises will bring the quality and sophistication of our Edge series ocean ships to the most iconic rivers, starting with Europe,” added Laura Hodges Bethge, president of Celebrity Cruises.

“We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style.

“We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”

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