Imagine Cruising is set to make its debut on the high street as part of an integration with tailor-made specialist Travelbag
Seven Travelbag retail outlets will become jointly branded with Imagine Cruising, with locations in Cobham, Harpenden, Marlow, Winchester, Solihull, Cheltenham and Knutsford.
Solihull will be the first jointly branded store in October, with the rest of the network to follow.
The jointly branded stores open up cruise and stay holidays to Travelbag's customers in store, while giving Imagine Cruising customers new access to Travelbag's tailor-made trips.
The brands, which are both part of the dnata Travel Group, will continue to operate as they do now, with their existing teams and processes unchanged.
Travelbag customers will also benefit from the Imagine Cruising concierge team's support throughout their booking, post-booking and travel experience.
Nicola Richardson, managing director of Travelbag, will continue to lead the brand and will join the Imagine Cruising Group senior leadership team, reporting to chief executive officer Tony Roberts.
Roberts said: "Bringing Travelbag into the Imagine Cruising Group is an exciting step for us. It strengthens our UK business considerably, while also adding a real boost of tailor-made experience to our offering. We’re looking forward to this next chapter together”
Richardson added: “Our customers have always come to us for expert, tailor-made advice, and joining the Imagine Cruising Group gives us even more to offer them. It makes such sense, and we’re all really excited for the opportunities ahead."
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