Celebrity Cruises’ new ‘Adventure Index’ published to coincide with expanded Ben Fogle’s Great Adventures excursion collection

New research from Celebrity Cruises shows a third of Brits (31 per cent) do something adventurous just once a year or less and nearly one in ten (9 per cent) confess to never seeking an adventure at all. However, Celebrity Cruises’ new ‘Adventure Index’, published today, reveals that over half (53 per cent) try to fit in an adventure at least a few times a year and for seven per cent of thrill-hungry Brits, adventure has to be an everyday occurrence. The results reveal a generational divide, with millennials the most likely to seek daily adventure and baby boomers most likely to be less adventurous.

The study, conducted among 2005 UK adults, found that nearly two-thirds (59 per cent) of respondents identified ‘travelling to new destinations’ as a source of excitement. However, one in every seven (15 per cent) describe new videos from a favourite YouTuber as a source of excitement and one in five (19 per cent) aged 18-34 say following celebrities or influencers’ adventures on social media is exciting.

Celebrity Cruises’ ‘Adventure Index’ publishes on the day that its Global Destination Ambassador Ben Fogle launches his expanded Great Adventures – a collection of personally curated shore excursions. Designed to enable Celebrity Cruises’ guests to experience the culture, history, wildlife and environment at ports of call throughout Europe, the Caribbean and Alaska, Ben Fogle’s Great Adventures feature everything from scaling a volcano to racing a yacht.

Commenting, Ben said: “It’s great to see that Brits still want to get out, see the world and experience a real adventure – despite the tyranny of technology!  I want the excursions I’ve created for Celebrity Cruises to inspire them to continue sharing my passion for adventure- and to get their dopamine hits from daring to do something different.”

The new Great Adventures designed in collaboration with Ben Fogle are now open for booking, for more information or to see the full line-up of new exhilarating excursions, please visit celebritycruises.co.uk/benfogle.