Celebrity Cruises has announced that Lisa Rose has been appointed director of marketing for the EMEA region.

Rose, who will report to Jo Rzymowska, Celebrity Cruises VP & MD EMEA, officially joins the line on 30 May and will oversee all aspects of brand, marketing and PR.

She joins from Expedia Group, where she served as senior director, Expedia Brand Strategy, and before that senior director marketing & propositions and global loyalty for Hotels.com.

Rzymowska said: “The past year has been historic for Celebrity as we relaunched our fleet and more recently, marked the introduction of Celebrity Beyond in April.

“Lisa is joining at an incredibly exciting time and we are equally excited to welcome Lisa to the team.

“Her long-term vision, strategic thinking and strong leadership align with Celebrity Cruises and our commitment to growth and innovation in the travel industry.

“I am so pleased to welcome Lisa to the senior leadership team and look forward to her contribution as we continue to trailblaze the future of luxury cruising.”

Rose added: “I’m ecstatic to be joining this forward-thinking luxury holiday brand at a pivotal time for the travel industry.

“As a marketer, working with a brand that is celebrated for delivering outstanding luxury experiences is an exciting premise.

“As consumer demand returns, along with significant brand investment into new ships to attract new types of consumers to cruising, the potential for growth is hugely exciting.”

Celebrity added that Rose “will focus on all aspects of marketing… driving forward the line’s luxury proposition and reaching new audiences across the region”.