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Carnival names Jan Swartz as group president of Holland America Group

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Carnival Corporation has announced changes to its senior leadership team.

Jan Swartz, president of Princess Cruises, will take on the role of group president of Holland America Group, while Stein Kruse is to move to a senior adviser position.

Swartz will now have overall responsibility for Princess Cruises, Holland America Line, Seabourn and P&O Australia, as well as Holland America Princess Alaska Tours and inter-group operations.

The move comes at the same time as the appointment of Kruse as senior adviser to the chairman and to the CEO. Kruse previously served as group CEO of Holland America Group and Carnival UK.

Speaking about Swartz’s appointment as group president, Carnival Corporation president and CEO Arnold Donald said: “Jan is a highly respected executive and a role model, [as well as a] champion of innovation and a proven leader.”

In 2016, Swartz was named as group president of Princess Cruises and Carnival Australia, as well as having executive oversight of the P&O Cruises Australia brand.

Previously, in 2013, she was appointed president of Princess Cruises after more than 12 years working with the cruise line. Prior to this, she served as executive vice-president, overseeing the line’s sales, marketing and customer service operations.

Kruse, a former vice chairman of CLIA, originally joined Holland America Line in 1999 as senior vice-president, fleet operations, with overall responsibility for all HAL’s operations.

In 2013, Kruse was named CEO of Holland America Group, responsible for Holland America Line, Princess Cruises, Seabourn and Holland America Princess Alaska Tours.

He also served as senior vice-president and chief financial officer at “K” Line America, and had several executive positions in the cruise industry prior to that.

Donald added: “Stein’s knowledge and experience have been invaluable to the corporation during the course of his career.

“This new role provides us an opportunity to further leverage his expertise and skills, providing widespread benefits to the company.”

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