Azamara has announced that Beth Santos, founder and CEO of lifestyle brand Wanderful, will act as godmother for its latest ship, Azamara Onward.

The Wanderful brand – which started in 2009 as a travel blog – helps a community of more than 45,000 women to travel.

Azamara said that having Santos as godmother aligns with its “mission to bring guests to hidden-gem destinations”.

Santos will christen Azamara Onward in Monte Carlo on 2 May 2022 – the first day of the ship’s 11-night maiden voyage.

The cruise will then visit Florence, Pisa, Sorrento, and Amalfi, among other destinations.

‘An ideal godmother’ for Azamara

Azamara president Carol Cabezas said: “As a leader in the travel industry with a commitment to inclusion and passion for discovering destinations around the world, Beth is an ideal godmother for our newest ship.

“We are inspired by Beth’s ambition to shape the future of travel, and our decision to name her as our godmother reaffirms Azamara’s commitment to innovative and immersive cruising experiences.

“We look forward to the many ways in which Beth can deepen our connection with women and destinations around the globe as we continue to grow as an independent cruise line.”

Santos added: “I am honoured to be chosen as the godmother of Onward. I believe travel is about challenging your preconceptions, trying new things, and taking the time to immerse yourself in a destination.

“I love that Azamara is encouraging travellers to do this through thoughtfully curated itineraries, intimate-size ships, and overnight stays, creating moments for us to look deeper into the world around us.”