Anthony Daniels has stepped down from his role as Hurtigruten vice president of sales and marketing

The industry veteran joined Hurtigruten in 2015 and over the past nine years has been “central” in leading the line’s commercial teams across the UK and emerging markets.

He has now taken the decision to move on from the Norwegian cruise company, and will be placed on garden leave until the 14 May, which will be his last day in the role.

“I’m incredibly proud of what we have achieved during my time at Hurtigruten; I have had the absolute pleasure of working with some of the best people and teams and wish them every success in the future,” he said.

“I now want to take time to work on my next projects and am excited to see what the future holds.”

Before joining the brand, Daniels was business development manager APAC & MEA for Norwegian Cruise Line. Prior to that, he held sales manager roles with Regent Seven Seas Cruises and Cunard.

Daniels decision comes following HX and Hurtigruten split

“I am very grateful to Anthony for all he has done for Hurtigruten in the UK and Emerging markets over the many years. We wish him all the best for the future,” added Patrick Brewer, chief commercial officer of Hurtigruten.

The company will announce the new leader for UK & emerging markets once clarified. James Howlett, sales manager UK, will take on the role as Hurtigruten UK point of contact.

Last month, Brewer unveiled his vision for the British market and shared tips on how agents can attract an additional strain of clients by promoting the line’s new Norwegian coastal sailings.

Prior to that, Hurtigruten Expeditions announced it will adopt a new name and brand identity. In December 2023, it became HX, with a new brand and logo implemented across brochures, websites and social channels.

Meanwhile, Hurtigruten Norway, which celebrated 130 years of operating the original Norwegian Coastal Express last summer, reverted to just Hurtigruten, maintaining the same name as when it launched in 1893. The companies then unveiled the next phase of their new brand identities in December.