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Accord Marketing’s Maria Payne: ‘Maximising the power of digital’

Accord Marketing, Maria Payne, cruise column

Accord Marketing chief client officer Maria Payne explains how to create successful campaigns using social media and shares her top tips for developing an effective online presence.

Promoting cruise holidays on social media can effectively reach a wide audience and showcase unique experiences, but how can you create successful campaigns?

First, use high-quality visual content, such as stunning photos and videos of the cruise ship, on-board amenities, exotic destinations, must-see attractions and activities

It’s important to tell a story, with compelling narratives highlighting the journey, from departure to arrival back home. Share stories from past cruisers, crew members and even behind-the-scenes glimpses of life on the ship.

What’s more write engaging captions that evoke emotions, describe the experiences, and encourage interaction. Hashtags can increase visibility, ensuring that content reaches a larger audience.

To go that step further, consider live streams, videos and stories, to provide virtual ship tours or showcase exciting on-board activities. And of course, don’t forget to engage with comments and messages.

When it comes to creating a website, it should be visually appealing, user friendly and informative to help you stand out in a competitive industry.

It’s important to use a clean, modern design that reflects your brand and cruise industry, as well as a colour scheme and typography that are easy on the eye and convey trust and professionalism.

Showcase high-quality, captivating images of destinations and feature any current promotions or deals prominently on your homepage.

In addition, display customer reviews and testimonials to build trust and credibility, and share personal travel experiences and stories to connect with your audience.

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