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River Cruise News

A-Rosa launches new website exclusively for UK agents

A-Rosa, river cruises

A-Rosa River Cruises has launched a brand new website created solely for the UK market.

Designed and built to support travel agents and A-Rosa UK’s tour operator partners, it details all the destination and cruise information needed for agents to sell A-Rosa’s international products on sale in the UK.

It has been broken down into five key sections: Rivers; Cities; Experiences; Why A-ROSA? and Contact Information.

Each river has its own section with information provided, along with details of the key cities and towns that its ships visit.

The ‘Experiences’ section highlights all the optional excursions available to book on board for each cruise, as well as offering ideas for independent exploration in the towns, villages and cities visited.

With family cruising being a key market for A-Rosa, the site also allows visitors to search for special family cruises.

With ‘cruising differently’ as its strapline, the website explains the key USP’s that make A-Rosa stand out from other river cruise lines. This has been laid out in varies sections, from sustainability and flexibility to multigenerational river cruising, among others.

The website will feature details of every international departure until the end of 2021, meaning that any agents or tour operator partners forward planning can find details of all possible sailings.

The website is not bookable as the cruise line only sells through agents and trade partners in the UK. Therefore, it points visitors to its partner brands, which include Newmarket Holidays, Shearings Holidays and Saga Holidays, among others. There are also offers from the partners under this section.

Managing director of A-Rosa River Cruises in the UK and Ireland, Lucia Rowe, comments:

“Agents have been asking for a dedicated website aimed at the UK market for some time now and I am delighted that we have now achieved this.

“The site is crisp, clean and focuses exclusively on our international products on sale in the UK, something we haven’t been able to offer before.

“It allows us to offer agents and our tour operator partners an easy to use search facility so they can quickly find a cruise itinerary, destination details or explanations of our USP’s.

“Our product is designed to be different from the rest and we hope that going forward both agents and our trade partners will use it as an information source when researching our products.”

Visit the new website now.

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