The consumer shortlist for the Wave Awards 2026, taking place on 24 November at the Dorchester Hotel in London, has been revealed

It comes after Cruise Trade News’ sister title World of Cruising canvassed its readers to find out who their stars of the industry are, with the winners set to be announced at the awards ceremony later this year.

Categories included Favourite Cruise Travel Agent; Favourite Luxury Cruise Line; Favourite Ocean Cruise Line; Favourite River Cruise Line; and Favourite Specialist Cruise Line or Travel Operator.

Secure your Wave Awards 2026 tickets now

Now a shortlist of the most popular lines and agencies has been compiled, consumers will vote for their outright winners – so now’s the time to encourage your loyal followers to vote, which they can do so here. Voting closes on 30 September. Email [email protected] for your unique Vote For Me badge.

Join us in celebrating the very best of the cruise sector at the industry’s premier event in November by purchasing tickets at thewaveawards.com now. Secure your place before 30 September to qualify for our early booking offer.

A special thank you to our Wave Awards 2026 sponsors, which this year include Fred. Olsen Cruise Lines (headline sponsor), Marella Cruises (entertainment sponsor), Regent Seven Seas Cruises (welcome drinks sponsor), Celestyal, Cunard, Hurtigruten, Princess Cruises, Riviera Travel, Royal Caribbean and Virgin Voyages.

Your Wave Awards 2026 consumer shortlist

Favourite Ocean Cruise Line

Ambassador Cruise Line
Celebrity Cruises
Cunard
Fred. Olsen Cruise Lines
Holland America Line
Marella Cruises
MSC Cruises
Norwegian Cruise Line
Oceania Cruises
P&O Cruises
Princess Cruises
Royal Caribbean International

Favourite Luxury Cruise Line

AmaWaterways
Azamara
Celebrity Cruises
Cunard
Emerald Cruises
Holland America Line
Oceania Cruises
Princess Cruises
Viking
Windstar Cruises

Favourite Ultra Luxury Cruise Line

Atlas Ocean Voyages
Crystal
Explora Journeys
Hapag-Lloyd Cruises
Regent Seven Seas Cruises
Ritz-Carlton Yacht Collection
Scenic Luxury Cruises
Seabourn
Silversea Cruises
Uniworld Boutique River Cruise Collection

Favourite River Cruise Line

APT
AmaWaterways
Avalon Waterways
Emerald Cruises
Riviera Travel
Saga River Cruises
Scenic Luxury Cruises
TUI River Cruises
VIVA Cruises
Viking

Favourite Expedition Cruise Line

Atlas Ocean Voyages
Aurora Expeditions
Hapag-Lloyd Cruises
HX Expeditions
National Geographic-Lindblad Expeditions
Polar Latitudes
Ponant
Seabourn
Silversea
Viking

Favourite Land and Cruise Tour Operator

Abercrombie & Kent
G Adventures
Great Rail Journeys
Kuoni
Newmarket Holidays
Riviera Travel
Saga Travel
Titan Travel
Trailfinders
Unforgettable Croatia

Favourite Cruise Travel Agent

Barrhead Travel
Bolsover Cruise Club
Cruise Nation
Cruise118
Fred. Olsen Travel
Hays Travel
Iglu Cruise
Imagine Cruising
Panache Cruises
ROL Cruise

Favourite Cruise Port

Barcelona, Spain
Bergen, Norway
Dubrovnik, Croatia
Liverpool, UK
Oslo, Norway
Portsmouth, UK
Seattle, USA
Singapore, Singapore
Southampton, UK
Sydney, Australia

Favourite Cruise Travel Influencer

Ben and David (Cruise With Ben and David)
Cruise Cotterill (Harry Cotterill)
Cruise Monkeys (Gavin & Luke)
Cruise Mummy
Danielle Fear (Cruise Miss)
Fraser at Sea
Gary Bembridge (Tips for Travellers)
Ken Goes Cruising
Paul and Carole (Paul and Carole Love to Travel)
Richard & Helen (Visit With Us)
Travel Blog Jamie (Jamie Robins)

Favourite Family Cruise Line

Carnival Cruise Line
Celebrity Cruises
Disney Cruise Line
Holland America Line
Marella Cruises
MSC Cruises
Norwegian Cruise Line
P&O Cruises
Princess Cruises
Royal Caribbean International