U by Uniworld is to deploy The B to Central Europe for the 2020 season.

The B will move from the Siene and sail from Brussels to Amsterdam and Amsterdam to Frankfurt.

Its sister ship, The A, will sail from Nuremberg to Vienna and Vienna to Belgrade.

Additional details for 2020 itineraries will be announced in the coming weeks.

U president and CEO Ellen Bettridge said: “Being the first means that we’re not only inventing an entirely new sector of the industry, but we’re quite literally in ‘unchartered waters’.

“As a brand, U will always stay true to its ethos as a chic, fun, never-before-seen cruise experience, but we also want to remain open to consumer trends and feedback. That is how brands move from concepts to success stories.

“As we look forward, the demand is, overwhelmingly, pointing towards Central Europe, where guests can experience a new city – and sometimes a different country – each day, which simply isn’t feasible on the Seine. And for a generation that may be new to the concept, that’s really the essence and beauty of river cruising.  

“Our first year was met with unprecedented buzz, media accolades and consumer engagement and we’re looking forward to continuing the momentum as we welcome The B to Central Europe for her second season.”