Travel technology company Inspiretec has updated its travel platforms with features designed for travel agents and tour operators selling cruise.
New features include the option to search, cost and compare different products alongside a partnership with Widgety, providing extensive itinerary and ship details.
The updates give agents and operators “an enhanced selling journey, pulling all the elements needed to make a cruise booking together into one place”, Inspiretec said in a statement.
The partnership with Widgety means users of the system can access the latest cruise information, including 30,000 itineraries from 50 operators across 650 ships.
In addition, Inspiretec has updated its travel customer relationship management (CRM) system. Client preferences – such as river or region, cabin type, dining preferences, marketing insights, and previous quotes and bookings – are now available in one location.
Inspiretec cruise relationship manager Gareth Arnold said: “Agents and operators are always looking at new ways to differentiate their cruise holiday offering.
“With our new enhancements it is now possible to manage the different components of a cruise booking all in one place. This will improve the sales process and of course, in turn, make the entire process more efficient.
“As the industry recovers, utilising customer data to gain insight into cruising preferences and driving personalisation will be key. Our CRM system can be plugged into reservations systems and has been specifically designed to meet the needs of travel companies.”
Widgety founder Damian Gevertz added: “Empowering customer decisions through engaging, accurate and detailed cruise content is more important than ever in the current climate.
“This partnership should make it easy for agents and tour operators using the platform to package a holiday, choosing the cruise elements they require to create a compelling quote for their customers.”
- Read more about how technology is changing the cruise sector in the CTN Investigates series.