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Travel Counsellors reports increase in cruise sales, driven by premium & luxury

Travel Counsellors has recorded a 60 per cent increase in cruise sales in April and May 2022, compared to the same months in 2019.

In addition, the company reported a 15 per cent increase in cruise sales from November 2021 to April 2022, “particularly driven by premium (+31 per cent) and luxury (+22 per cent) cruise lines”, a statement said.

Expedition cruise sales have also increased.

Travel Counsellors head of cruise Janet Whittingham said: “Following the record-breaking leisure sales experienced by Travel Counsellors over the last few months, the cruise market is not falling behind and we are pleased to see that sales have increased 60 per cent in April and May.

“Luxury and expedition cruises are the most popular choices at the moment – especially Caribbean cruises. Looking at 2023, we predict that Alaska, Australia and New Zealand cruises will make a strong comeback, together with family cruising.”

The news follows the recent CLIA Conference 2022 in Southampton, which saw record attendance from Travel Counsellors. 

Whittingham added: “CLIA 2022 has been a great opportunity for our TCs, demonstrating how we work collaboratively with our over 40 cruise suppliers.

“Our TCs have been able to have conversations with cruise suppliers – all of whom are so very interested in our TCs’ opinions. Due to the volume of CLIA events combined with our bespoke and comprehensive training schedule, our TCs are dominant specialists within the cruise sector.

“It was wonderful to see everyone coming together across the cruise industry, and gives us renewed confidence that we’ll all navigate the next few years together.”

Travel Counsellors has also boosted its cruise-specific training and launched a new Set Sail toolkit for agents.

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