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Travel Counsellors grows agent network by 1.7k with North America expansion

Travel Counsellors,

Travel Counsellors has expanded into North America with the acquisition of Canadian travel agent network The Travel Agent Next Door (TTAND)

The move will see the UK-based homeworking firm bolster its database of more than 2,200 agents with TTAND’s network of 1,700 travel professionals to create a transatlantic travel operator under the same umbrella.

The business generates annual turnover of approximately CAD$500 million and was founded in 2014 by Flemming Friisdahl, TTAND’S CEO. Over the past decade, the company has scaled rapidly with investment in technology to become one of the biggest company’s of its kind in Canada.

Friisdahl will continue to lead the TTAND operation as CEO and over time the company’s 1,700-strong agent community will benefit from migration to Travel Counsellors’ bespoke technology platform, which is supported by continuous investment of approaching £20m per annum.

This ongoing investment included the recent launch of TC Co-Pilot, the company’s data-driven AI agent designed to enhance productivity for agents.

The combination with TTAND accelerates Travel Counsellor’s international growth strategy, with operations now in seven international markets, marking the business’s third acquisition in the past three years, following successful deals to acquire Holidaysplease in March 2023 and the Planisto technology platform in January 2024.

The acquisition comes soon after Travel Counsellors’ record-breaking 2024/25 financial year. In the 12 months to 31 October 2025, Travel Counsellors achieved total transaction value (TTV) of £1.1bn and EBITDA of more than £40m, which represents a doubling since the Covid-19 pandemic.

Steve Byrne, CEO of Travel Counsellors, said: “TTAND is a business we have long admired for its strong entrepreneurial culture and leadership, exceptional internal engagement amongst its community of travel business owners, and outstanding reputation for providing first-class customer care. Together, we will continue to build on the outstanding culture and essence of TTAND and drive further success.

“This is a partnership where the combined company will become more than the sum of its parts. Both organisations have been built on strong values that put people, personalisation and entrepreneurial spirit first. TTAND’s established leadership team share our hunger to grow and continue to disrupt the leisure and corporate travel market through highly personal service and a relentless focus on the customer, powered by a continuous investment in market leading technology.”

He continued: “The deal is an important milestone in our growth strategy as we focus on leveraging our proprietary technology to build a leading global travel platform, combining the very best of the human touch and tech, to deliver enhanced personalisation, care and peace of mind for customers.

“Canada is one of the world’s largest outbound travel markets and in TTAND we have partnered with one of the most successful travel businesses in that market with significant further headroom for growth in the premium leisure and corporate travel markets.”

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