The Voice of the Cruise Industry
Expedition Cruise News

Survey shines light on cruise travellers’ natural wonder wish list

Northern Lights

By Imogen Strickland

A survey of more than 900 travellers revealed that the Northern Lights is the most sought-after natural wonder for guests

The study, conducted by online cruise specialist, asked travellers which natural wonders they would most like to experience while on a cruise.

Taking top spot with 33 per cent of the vote was the Aurora Borealis, which dazzled the nation when it made a rare appearance across the UK in May.

Elsewhere, 29 per cent of respondents said they most wanted to spot whales and other marine wildlife, while in third place, the allure of visiting coral reefs gained 15 per cent of the vote.

The survey also found that 85 per cent of respondents nominated a cruise as their preferred way of witnessing a natural wonder. Moreover, 58 per cent of those surveyed said that they were “likely” or “very likely” to book a cruise within the next two years, specifically to experience a natural wonder.

‘Cruises are a highly attractive option for travellers’

Tony Andrews, managing director of, said: “Cruises are a highly attractive option for travellers looking to experience natural phenomena across the globe.

“The incredible Northern Lights clearly hold a special allure and are accessible via a range of destinations and cruise lines, as are a wealth of other bucket list destinations and experiences,” he added.

“Our customers have overwhelmingly voted cruises as the ideal way to witness some of the most stunning spectacles the world has to offer – from Australia to the Arctic, they are all within reach.”

Earlier this year, reported that shorter cruises of two to six nights were outselling longer departure options, which the website claimed were an “accessible choice” for new-to-cruise guests.

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